When we say “Articulation” at sr4, here’s what we mean:
The application of Narrative and Vocabulary as key levers in the activation, acceleration and optimization of intentions
So there’s something you want to do. And you can only get it done through the coordinated efforts of others. First, you have to get it going (activation). And then, nine times out of ten, it won’t be moving fast enough for you (acceleration). But here’s where it gets interesting (optimization): the performance trap is not so much the occasional failure, as it is the myriad successes that get declared so far short of the full potential of your original intention. Value that could have been, but wasn’t. In the pursuit of fulfilling your intention at the upper end of what’s possible, every leverage point counts. Narrative and Vocabulary are two of them.