New Insights into "Making Certain Choices in Certain Ways"

Four years ago, a New York Times reporter named Charles Duhigg published a book called The Power of Habit: Why We Do What We do in Life and Business. The focus of the book, as stated in its prologue, was on “habits as they are technically defined: the choices that all of us deliberately make at some point, and then stop thinking about but continue doing, often every day. … It’s a natural consequence of our neurology. And by understanding how it happens, you can rebuild those patterns in whichever way you choose.”

Several of us at sr4 read the book, and we have quoted from it often in our work.

Now comes Mr. Duhigg’s second book: Smarter Faster Better: The Secrets of Being Productive in Life and Business. I bought my copy today, and took a deep breath barely four pages into the Introduction, when Mr. Duhigg asserts that “productivity is about making certain choices in certain ways. The way we choose to see ourselves and frame daily decisions; the stories we tell ourselves, and the easy goals we ignore; the sense of community we build among teammates; the creative cultures we establish as leaders. These are the things that separate the merely busy from the genuinely productive.”

Choices, eh? Framing? Stories? Community? Cultures? Those are trigger words for us at sr4. We’ll keep reading, and report back on what we learn. 

Email Bill.