From the New York Times, a tale of Starbucks CEO Howard Schultz and Michael Dell vacationing in Hawaii:
On a long bicycle ride along the coast, Mr. Dell told Mr. Schultz that when he returned to Dell, he wrote what he called a ‘transformational agenda.’ Mr. Schultz then created his own plan for Starbucks.
His goals were to fix troubles stores, to rekindle an emotional attachment with customers and to make longer-term changes like reorganizing executives and revamping the supply chain. He returned to Seattle, handed copies of his plan to the company’s senior executives and posed the big question: Are you in, or are you out?
That’s what we call having a clear intention — and declaring it.
Bill @ sr4