Data becomes helpful and useful when we invent systems designed to collect and share the information people need to act in the moment.
In the course of our work helping people embrace something new and different, we have discovered an enormous gap between the information people need in order to act and how that information is made available.
To overcome this gap, we have found ourselves inventing novel ways to collect, organize, and make known helpful data and information. So much so that we now have a team dedicated to designing and building data information systems for large-scale change initiatives. Big data can be viewed as both a blessing and a curse. We choose blessing—and aim to make it work for the betterment of those seeking to change their world.
What is data architecture and why should I care?
We view data architecture as the foundation for making information helpful and useful. Simply, it is the rules we create to collect, classify, and store your most important resources and information.
Let's say you want people to embrace a new method for doing something. We first need to identify and collect all the relevant resources and information that can teach and support that new method. But to be helpful and useful, we have to classify each type of resource and organize it in a way that reflects how people might search for what they need, when they need it. That is the architecture. Once set, we can store the data in a manner that makes it accessible in the moment people need to act according to your new method.
Here is what our work actually involves:
- Research activities for data classification and structures
- Designs for data standards, qualifications, and verification protocols
- Data and asset sourcing, mapping, and collection
- Database platforms for structured data models and data storage
What role does content clarity play?
It is easy to get lost in the collection and organizing of big data. To be truthful, we love it. But we are also acutely aware that people need clear and concise instructions for finding what they need when they need it.
We have all been in the situation where you are 12 clicks deep into a website and feel lost and no closer to an answer. Worse, you are presented with jargon and acronyms that require multiple Google searches to try and understand the instructions for using something. We pay careful attention to how information is both presented and described. We may collect and make available the very best data—but it is meaningless if people have difficulty accessing that information and do not easily understand how it can help them in their moment.
Here is how we can help you with content clarity:
- Content mapping and management
- Copy writing for instructional clarity
- User guides for data access and resource applications
- User pathway analysis for experience enhancements
How does it all get into the minds and hands of people at the right moment?
Everyone has a doorway to data and information. It's on their desk, in their home, or in their hands. For our work to be helpful and useful, we have to pay close attention to the ways in which we design application programming interfaces (API). This is an area where we spent a lot of time and have significant investment. Whatever your doorway looks like, we work with you and companion IT teams on an integrated data information system. It is the critical final step for making information helpful and useful to people.
Here are the things we do that support API integrations:
- API platform for front-end data and mapping services
- Search API programming for enhanced data access
- Analytics coding and visualization for resource utilization, coverage, measures, and referral pathways