Being Intentional About Changing the Way We Work

The Challenge 

The Director of Customer Innovation at a pharmaceutical company wanted their team of one hundred employees to fully embrace multi-channel marketing.

This challenge is one of creating inclusive change – an inclusive approach to change helps people to embrace something new and different.

The Engagement 

When we first spoke with stakeholders at the organization, it became clear that many employees were anxious about the new marketing efforts. Many believed that they didn’t have the resources needed to successfully execute the strategy and maintain a necessary level of compliance. To ease these fears and increase awareness of the strategy, we delivered a three-hour listening session complete with guest speakers, expert panels, and an interactive listening guide.

The Results 

The two-way information sharing proved that not only was multi-channel marketing possible, it was necessary to keep up with the competition. This session led to sustainable and self-directed change over time.

The sr4 Insight 

We believe that people learn and grow more from "pulling" information rather than "pushing" information at them. By guiding people toward discovery through listening, asking questions, and self-reflection, they can more fully realize why a change is taking place and how they can contribute.